1. Cookies & Usage Tracking

A cookie is a small file of letters and numbers that is downloaded on to your computer when you visit a website. Cookies are used by many websites and do a number of things, e.g. remembering your preferences, recording what you have put in your shopping basket, and counting the number of people looking at the website.

Where cookies are used to collect personal data, we list these purposes in our website privacy and cookie policy, along with other personal data we collect. However, we also use some cookies that do not collect personal information but do help us collect anonymous information about how people use our website. We use Google Analytics for this purpose. Google Analytics generates statistical information and other information about website usage by means of cookies, which are stored on users’ computers. The information collected by Google Analytics about usage of our website is not personally identifiable. The data is collected anonymously, stored by Google and used by us to create reports about website usage. Google’s privacy policy is available at http://www.google.com/privacypolicy.html.